Behavioral Economics is an interdisciplinary field that combines insights from psychology with standard economics. While human decision-making may seem irrational from a standard economic perspective, often our “errors” in judgment are systematic and, therefore, predictable.
By incorporating our knowledge about the social, cognitive, and emotional processes that individuals use to make decisions into our economic models, we can more accurately anticipate and influence human behavior.
WHAT WE PROVIDE: BASE BEHAVIORAL MODEL
We believe in the value of theoretical solutions, but only insofar as they inform action. Understanding your users' behaviors is half the battle, the other half is knowing what to do about it. Each Base Behavioral Model (“BBM”) contains the following deliverables:
Opportunities for Behavioral Enhancement
Strategies for Implementation
The Advantages of a
Never Start From Scratch.
A BBM provides evidence to back up intuition. A foundation of informed assumptions cuts out backtracking, guessing, and headaches while driving concept ideation, creation and testing.
Expand Your Horizons
A BBM provides creators with a framework upon which to dream up brand new, outside-of-the-box concepts. These concepts have a higher likelihood of success since they’re built on an understanding of human behavior. Furthermore, the same BBM can help drive product, marketing, and communication strategies later on.
Extrapolate Insights to Tackle Future Challenges
While context plays a significant role in how our behavior manifests, the underlying mechanisms remain constant. Even if you run into unprecedented problems later on, you can refer back to the same BBM to find clues to identify the mechanism driving those behaviors.