Top 10 Best Nonprofit Websites

by Nate Andorsky


Top 10 Best Nonprofit Websites

Often the first and sometimes the only interaction someone has with your nonprofit is online. Too often there is a gap between the amazing work NPOs do offline and what is reflected online. We’ve highlighted the best nonprofit websites of 2019.

First impressions are critical and with more experiences happening online than ever, it is critical your NPO is able to quickly, emotionally and succinctly convey the amazing work you’re doing.

We have selected the top 10 nonprofits websites all of which emphasize the following best practices:

Use of strong imagery

We respond to and process visual data better than any other type of data. In fact, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual.

The best sites do a superb job of lacing in captivating imagery allowing the website visitor to feel the emotional impact rather than read about it.

A strong narrative

Within seconds a website visitors will decide whether the content on your site is relevant to them. Can you convey within mere seconds through copy and imagery what your NPO does?

Is your tagline short and non-jargony. Does it speak to your why rather than your how?

The best NPO websites introduce more content as the user scrolls starting off with a succinct and captivating opening line speaking to their why.

Built mobile first

With over 40% of web traffic coming from mobile, a mobile friendly site is no longer a nice to have.

As web traffic becomes more mobile, have a mobile-first built site is crucial to your NPO’s success.

Establishes an emotional connection

Tapping into one’s emotions is the most powerful driver of individual giving.

Built on Story Telling

Our brains think in stories. The most powerful nonprofit websites do an amazing job of telling about their work through stories. Stories the visitor can relate to and can connect to on an emotional level.

1. Acumen

URL: https://acumen.org/

2. Case Foundation

URL: https://casefoundation.org/

3. The Malala Fund

URL: https://www.malala.org/

4. St. Baldrick’s Foundation

URL: https://www.stbaldricks.org/

5. ONE

URL: https://www.one.org/us/


URL: https://www.care.org/

7. Gates Foundation

URL: https://www.gatesfoundation.org/

8. Invisible Children

URL: https://invisiblechildren.com/

9. Room to Read

URL: https://www.roomtoread.org/

10. Charity Water

URL: https://www.charitywater.org


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