
Chapter 1
ABOUT DECODING THE WHY
Decoding the Why is a story-driven exploration on how companies can build, scale, and optimize new products and revenue streams leveraging behavioral science.
Through engaging anecdotes, compelling experimental findings, and exclusive insight from trailblazers in behavioral product design, Nate Andorsky uncovers why so many new product and revenue initiatives fail to live up to their potential.
Technology has driven progress for decades, and industries have reacted accordingly by dedicating enormous amounts of time and resources to progress in this domain by building bigger, faster, and more sophisticated systems. But what if the key to unlocking the potential of your venture is not simply faster, better technology, but rather an understanding of what drives human behavior?
In Decoding the Why, readers will learn:
- How to navigate a rapidly changing COVID19 world
- Why the majority of new product and revenue ideas never gain traction
- The key for ideating and prioritizing your product roadmap
- A risk-reducing approach to building and scaling new product and revenue ideas
- To maximize user conversions, acquisition, and retention KPIs through behavioral science
- The critical missing piece of data most companies overlook during a digital transformation
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