Finding the Behavioral Truth

Identify Symptoms

Creative Science will work with your team to identify the target audience and the pain points they are experiencing. Any problem that involves humans will be conducive to a behavioral first approach, so there is virtually no limit to the types of problems that our process can handle.

Diagnose Behavioral Drivers

Based on insights from your team, the symptoms we’ve identified together, and our extensive knowledge base in behavioral economics and psychology, we will begin to hypothesize the behavioral mechanisms that are driving the problems your users are experiencing.

Map onto Behavioral Solutions

Once we’ve diagnosed the behavioral drivers, we will start developing our theoretical solutions. Because behavioral drivers are universal, our brainstorming process spans across contexts and industries to create solutions that are both innovative and optimized based on the psychology of your users.

Convert Solutions to Interventions

We will then convert our behavioral solutions into actionable interventions. This is the step where we leverage our theoretical findings and determine an effective way to apply them to your specific product or service.

Conduct Randomized Controlled Trials (RCTs)

Everything we do is based in our robust scientific methodology. We test all of our proposed interventions while holding all other environmental factors constant to objectively evaluate their effectiveness.

Design, Development & Live Implementation

Based on the results of our RCT, we combine and adapt the most effective interventions into high fidelity designs. We then implement these designs into a live user environment.

A/B Testing

Our scientific process doesn’t stop once we go live. We A/B test our finalized designs with actual users to make sure that our implementation is behaviorally optimal when combined with the hustle and bustle of everyday life.

Analysis & Refinement

Driven by the results of our A/B tests, we will continue to iterate through these last two steps in an effort to optimize conversions and user engagement.

Our Capabilities


We peel back the layers, understand human behavior to improve business outcomes.

Web & Mobile

Rooted in behavioral economics our solutions span both web and mobile. From design to development to complex web applications our in house development and design team brings ideas to life.


Let the data guide you. We analyze data to find patterns, create interactive visualizations and predict outcomes.