The Fundraiser’s Case Study to Converting Recurring Donors

We believed that using specific behavioral economics theories in email messaging to potential donors would make them more likely to sign-up for a recurring giving program.

In this book you’ll get:

– Overview of the specific behavioral economic studies that were used.

– Results from the study and tools used.

– Actionable recommendations you can incorporate into your monthly giving program.

– How to setup and run your own studies.

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