Affect Heuristic

by csladmin


A mental shortcut used to make quick decisions, often relying heavily upon our current emotional state, rather than taking time to consider the long-term ramifications of a decision. Positive emotional responses yield a high benefit, low risk perception, while negative emotional responses have the opposite effect (Fischhoff et al. 1978).


  • Unlocking the Power of Behavioral Science, User-Centered Design, and AI for Digital Success
    Read More
  • Adding GPT to your Technology Roadmap
    Read More
  • 5 influential women in AI and ML
    Read More