Loss Aversion

by csladmin


The pain of losing is psychologically twice as powerful as the pleasure of gaining– “Losses loom larger than gains”. The loss felt from money, or any valuable object, can feel worse than gaining that same thing. Thus, loss aversion refers to an individual’s preference to avoid losses over acquiring equivalent gains. Simply put, it’s worse to lose $20, than to gain $20.


  • Code Llama’s Impact on Developers
    Read More
  • Let’s Talk About Python’s Future
    Read More
  • Unlocking the Power of Behavioral Science, User-Centered Design, and AI for Digital Success
    Read More