Navigator

2900 Connecticut Avenue NW Suite #206, Washington, DC 20008

[email protected] (202) 729-4397

A Next Generation Education Platform

Serving career professionals in the best way — anytime, anywhere.

Challenge

PMI operated on a membership-model, largely centered around certifications and professional education credits, that was beginning to lose steam. To maintain relevance in the field, PMI embarked on a mission to search for the next relevant aspects of Project Management in order to introduce innovative and revenue-generating micro-solutions that allow users to unlock potential and growth in their careers.

PMI engaged Peer Insight to help them test, iterate, and validate two new products – one of which was Navigator. While Peer Insight conducted their user research, we worked with them to bring PMI into the new generation.

Approach

Our team worked in conjunction with PMI and a partner agency, Peer Insight, to quickly develop and deploy Navigator.

Building a Learning Journey

As part of the on-boarding process, Navigator requires key information such as career goals, aspirations, skills, etc. to provide users with their customized learning journey.

This initial assessment can take upwards of ~20 minutes to complete. As you can imagine, the likelihood of anyone completing a ~20 minute assessment is low.

Leveraging the Endowment Effect , we reframed the assessment as a co-creation of a learning journey which was used to build user buy-in as they complete the process, resulting in a ~60% completion rate.

Plan of Action

To counter the Paradox of Choice and Information Overload , Navigator guides users through their journey with a personalized journey and clear next steps.

A Sense of Progress

A sense of progress helps drive motivation. While each journey is long we incorporated Goal Gradient Theory and broke down larger tasks into smaller, attainable steps, providing users with a sense of progress along a much longer journey.