Teaching behavioral science principles and stretch-thinking frameworks for better innovation.
Rocket Mortgage was seeking better ways to innovate and drive ideation for product design. In order to give them a real-world application to apply their takeaways in real-time, our workshop focused primarily on optimizing their onboarding user-flow for the application process of a new loan.
We created a virtual, hands-on behavioral science workshop that provided the Rocket Mortgage team members with an opportunity to unpack the latest in behavioral science and map out steps to integrate it into their day-to-day work.
The workshop kicked off with a Behavioral Science 101 crash course to provide an overview of what it is, how it works, and how it can be leveraged in product design and business
Learnings Into Practice
With this new knowledge at their disposal, the team divided up into smaller break-out sessions to ideate behaviorally informed improvements for their existing application flow.
Co-Creation with the Team
These concepts were developed in real-time using Miro. The team walked away with both quick wins to apply right away and larger concepts warranting deeper dives and concept testing prior to application.
The Rocket Mortgage team walked away with ideas to enhance their onboarding experience, new ways to innovate, and a new way of thinking when approaching problems.
The team continues to integrate the behavioral science principles learned during the workshop in their work today.
“Thank you for the organized approach, interaction and steps making the 2 hours fly by. I think there was a lot that will spark innovation and also create new opportunities for our team to collaborate.” – Participant
Interested in working together?
Do you have team members who would be interested in a workshop? Or, are you interested in learning more about our work and how we can help your company?