Behavioral Economics Insights for a Hungry Healthcare Market


Behavioral Economics shines a new light on the way that everyone makes decisions. Mental fatigue, it turns out, often affects important decisions even among professionals who are trained and practiced in impartiality. By identifying biases and finding opportunities to overcome them, pharmaceutical marketers can improve both patient and healthcare provider decision-making, resulting in better health outcomes for patients.


  • Behavioral Economics Can Improve Healthcare Communications
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  • Behavioral Economics in Public Health Practice
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  • What Is Behavioral Finance?
    What Is Behavioral Finance?
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