Logo

Behavioral Economics Can Improve Healthcare Communications

Overview

Decisions in most health contexts are regrettably more complicated than ever (there is more choice, more information, more red tape, etc.). This not only makes it difficult for brands to get their message out in a way that drives results, but it is also a barrier to people making decisions in their best interests, or in the best interests of those they are deciding for.

To address this, teams that plan healthcare communications should consider whether they are using the best insights to inform programs that will facilitate optimal decision-making among their intended audience.

LATEST RESOURCES

  • Healthcare Market
    Behavioral Economics Insights for a Hungry Healthcare Market
    Read More
  • Behavioral Economics in Public Health Practice
    Read More
  • What Is Behavioral Finance?
    What Is Behavioral Finance?
    Read More