Overview
Decisions in most health contexts are regrettably more complicated than ever (there is more choice, more information, more red tape, etc.). This not only makes it difficult for brands to get their message out in a way that drives results, but it is also a barrier to people making decisions in their best interests, or in the best interests of those they are deciding for.
To address this, teams that plan healthcare communications should consider whether they are using the best insights to inform programs that will facilitate optimal decision-making among their intended audience.
