Logo

A New Way to Innovate

Teaching behavioral science principles and stretch-thinking frameworks for better innovation.

Challenge

Rocket Mortgage was seeking better ways to innovate and drive ideation for product design. In order to give them a real-world application to apply their takeaways in real-time, our workshop focused primarily on optimizing their onboarding user-flow for the application process of a new loan.

Approach

We created a virtual, hands-on behavioral science workshop that provided the Rocket Mortgage team members with an opportunity to unpack the latest in behavioral science and map out steps to integrate it into their day-to-day work.

BeSci 101

The workshop kicked off with a Behavioral Science 101 crash course to provide an overview of what it is, how it works, and how it can be leveraged in product design and business

Learnings Into Practice

With this new knowledge at their disposal, the team divided up into smaller break-out sessions to ideate behaviorally informed improvements for their existing application flow.

Co-Creation with the Team

These concepts were developed in real-time using Miro. The team walked away with both quick wins to apply right away and larger concepts warranting deeper dives and concept testing prior to application.

Outcome

The Rocket Mortgage team walked away with ideas to enhance their onboarding experience, new ways to innovate, and a new way of thinking when approaching problems.

The team continues to integrate the behavioral science principles learned during the workshop in their work today.

“Thank you for the organized approach, interaction and steps making the 2 hours fly by. I think there was a lot that will spark innovation and also create new opportunities for our team to collaborate.” – Participant

Interested in working together?

Do you have team members who would be interested in a workshop? Or, are you interested in learning more about our work and how we can help your company?

Let's Chat

More Work

A Next Generation Education Platform

Creative Science partnered with PI and PMI to create Navigator, a next-generation educational platform for project managers. We used user research and user-centric design to create an engaging and comprehensive platform that can be tailored to individual needs.

Learn More

Access to Data On the Go

Providing sales representatives critical information at a quick glance.

Learn More

Showcasing the Beauty of Yosemite Online

Inspiring the support of projects and programs that preserve and protect Yosemite National Park.

Learn More

En 1win, la emoción y las oportunidades de ganar están garantizadas. Disfruta de juegos de casino y apuestas deportivas de primera clase. ¡Crea tu cuenta y empieza a ganar ya!