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Empowering Teachers by Funding Classrooms

A platform to help donors fund classroom supplies while conveying impact.

Challenge

94% of teachers in the U.S. say they spend their own money on classroom supplies but it doesn’t have to be this way. Kids in Need Foundation sought to create a platform that not only made the process of donating classroom supplies simple but more importantly – impactful.

Approach

Transparency was key. To establish meaningful connections between donors and the classrooms in need of supplies, conveying progress and impact along the donor journey was the key to success. After all, donors want to know their funds have a real & lasting impact.

Collaborative Effort

Working hand in hand with the KINF team we mapped key uses cases and sketched a UI integrating key behavioral nudges to drive donor engagement to drive classroom supplies funding.

Providing Agency Without Overwhelm

Countering paradox of choice , we refrain listing all possible funding options rather we nudge donors to select amongst one of three key options – fund a teacher, a school, or a district.

Donors are also able to also easily search, filter and find classrooms meeting their individual criteria. This places the agency of choice with the user while not overwhelming them with too much information.

Driving Towards a Goal - Together

Donors feel as if they are giving as part of larger community through our use of social norms which includes a live feed in the “Recent Fundings” section.

We then nudge donors to achieve the collective goal through clearly showing progression towards a goal. The closer we are to a goal, the more likely we are to complete it and giving is no different. With the intentional use of progress bars, we capitalize on goal gradient theory to drive campaign funding.

Nudging to Fund

The nudge here takes advantage of a Default Bias by pre-selecting the amount that is remaining to fulfill the need of one teacher.

By pre-selecting an option for a donor, the donor is more likely to accept the suggestion rather select a different choices. Ultimately, we stick to what we are started off with and providing the option that is most beneficial to the teacher helps the donor meet that goal.

Reframing Giving

By listing teachers and the level of impact for each teacher, the donor’s purchasing step is reframed as impact rather than a donation amount. The language “Teachers I will fund” is a Framing effect positioning the action of donating as a gain rather than a loss mitigating Loss Aversion as we are more motivated by gains and impact than losses.

The Technology

The platform is powered by a fast and flexible technology stack with multiple payment integrations and a key API integration into Salesforce.

The Stack: Laravel with Vue.js with a bootstrap UI

Payment Integrations: PayPal and Stripe

CRM Integration: Salesforce

Outcome

A engaging donation platform funding classroom supplies thorough an intuitive user experience while communicate concrete impact to donors throughout their giving journey.

View the Solution

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