Altruism and Social Pressure in Giving

Overview

Every year, 90 percent of Americans give money to charities. Is such generosity necessarily welfare enhancing for the giver? This paper presents a theoretical framework that distinguishes two types of motivation: individuals like to give, e.g., due to altruism or warm glow, and individuals would rather not give but dislike saying no, e.g., due to social pressure.

LATEST RESOURCES

  • Healthcare Market
    Behavioral Economics Insights for a Hungry Healthcare Market
    Read More
  • Behavioral Economics Can Improve Healthcare Communications
    Read More
  • Behavioral Economics in Public Health Practice
    Read More